London Scottie Club is re-branding. From 1 November 2024, we are dropping the “London” from our name. We are also adding “UK” to our logo, so that overseas readers can better understand who we are.

A new logo is unveiled today and will become the official logo of  LSC from 1 November.

The plans to rebrand take into account that the club has fast expanded beyond London with many UK-based Scottie owners keen to join us. Many of them even make the journey to London to attend our walkabouts! Earlier this year LSC took the decision to admit only UK-based owners and their dogs on a quarterly basis. Read more here.

Old LSC logo since 2016

The rebrand had been planned for more than a year and was agreed by our Committee. And more exciting plans are to be unveiled at the end of 2024. These too have been a long time in the works. Stay tuned!

Out of respect for Pikush, the founding VIP of London Scottie Club who passed away on 3 October, it was decided not to  make the rebrand this month.

We hope you like the new logo, in its metallic outline and modern enough to appeal to younger owners of Scotties. The new logo will also replace all existing logos on social media channels, including YouTube and WhatsApp. Below is a selection of the logos that concurrently ran on London Scottie Club since the club was formed in March 2016.

Family of LSC logos before November 2024